Woman sitting on a park bench

About NUPAC

Our mission is to improve lives by eliminating the harm from tobacco use and nicotine addiction using an anti-oppression framework and effective strategies that reach, involve, and mobilize individuals, organizations, and communities to develop policies, systems, and environmental norms that support nicotine-free lives.

Program Overview

The Nicotine Use Prevention and Control (NUPAC) program aims to reduce the impact of nicotine addiction and non-traditional tobacco use to protect the health of people and communities in New Mexico. From vapes and pouches to cigarettes, all nicotine-based products are highly addictive and harmful to health. Tobacco use is the most preventable cause of disease, disability, and death in the United States. NUPAC helps New Mexicans quit nicotine, raise awareness about its harms, and protect families, youth, and young adults from cigarette smoke and vape aerosol.  

NUPAC works with communities, schools, and organizations across the state to implement activities and services that decrease the harmful and addictive use of commercial tobacco, outside of its traditional, sacred or ceremonial purposes. This will reduce tobacco-related illness, save lives and save money. Activities that encompass this comprehensive approach include:

  • Community-based programs
  • School tobacco policy
  • Cessation services
  • Public awareness and education campaigns
  • Initiatives to reduce health disparities